What is a branded environment? According to a quick search on Google, the term branded environment has multiple definitions; however, Rainier Display has its unique way of identifying a branded environment. Branded environments are spaces that create lasting connections and boost authentic experiences. The approach to developing epic spaces that build winning connections between brands and their patrons is not unfamiliar. Rainier Display dedicates our legendary 140,000-square-foot fabrication facility to making these environments a reality. In this post, we share our approach to choreographing epic spaces that cultivate an entertaining and authentic experience for everyone.
The Fabrication Tools that Build Branded Environments
Rainier Display is unique in the way we fabricate. We understand that every detail in your space has the opportunity to broadcast your brand. Our team takes advantage of these details and creates effective branded environments that communicate your story. A few terms you may hear while speaking with our creative design team are SEG fabric graphics, 3D Freeform Tube Bending, RF Welding, and Grand Format Printing. These fabrication processes are among the most sought-after capabilities in the world of branded environments. So, what do they mean?
Silicone Edge Graphics (SEG) Fabric Graphics are ideal for mobility and durability. The SEG Fabric is a polyester fabric graphic with silicone strips sewn to the edge of the fabric. The silicone is sewn on all four sides of the fabric, creating a cover to insert into any framework with a recessed groove. SEG Fabric Graphics result in a vivid graphic display with borderless edges.
3D Freeform Tube Bending outputs 20-foot sticks of aluminum, stainless steel, PVC pipe, and more. We begin by entering the shape of the design into the tube bender program, then watch as the bender output the sticks in the exact shape found within each file.
RF Welding is the process of welding two pieces of vinyl together using an electromagnetic field. The material is heated and pressed to melt and fuse the two materials. This process allows us to make some of the world’s largest banners.
Grand format printing allows you to dream big to create memorable branded environments for a broad spectrum of applications, including large format imaging for building wraps, exhibits, stadiums, corporate interiors, in-store point-of-purchase displays, and vehicles.
How Facilities Benefit from Authentic Experiences
Branded Environments upgrade the brand identity and experience for businesses and organizations. We fabricate branded environments for stadiums, healthcare facilities, museums, hotels, athletic facilities, trade show booths, and corporate offices, to name a few. Without a doubt, each installation maintains a unique purpose and audience. Similarly, every aspect of a brand and its stimulating environment is curated for a unique purpose and audience.
Our in-house experts take the space in its current state and create comprehensive shop drawings that directly reflect our clients’ final vision. They make fabrication recommendations for core branded elements, share innovative solutions, and blend creative concepts with clients’ budgets.
Branded environments that increase engagement between the brand and the viewer will:
- Improve recruiting and fan experiences in athletic programs
- Provide opportunities to connect with your customers through storytelling
- Tell a powerful story about what your brand stands for
Ready to see these principles in practice? Contact our team to chat about the most effective environmental elements for your space!